BMW supports ALL athletes by building an incredible performance wheelchair

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Its that Olympics time of the year and BMW is one to always be involved in some way/shape/form. This year, BMW is showcasing an incredible performance wheelchair designed for Paralympians. I’m sure you’ve seen short little spots featuring this chair during the Olympics coverage, but they have produced a longer video titled “Built for Gold”

The video stars Josh George who won gold at the 2008 Paralymping games in Beijing. The video beautifully shows him as a pure athlete and one forgets about the chair itself. Whats I love about this is that BMW is using its corporate resources to bring greater attention the Paralympics.

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